If you are not really acquainted with supplements, trying to find them can be confusing and overwhelming, because there numerous different brands and products, with new ones popping out all the time. There are currently so many merchandise that it is practically impossible to keep track of the stuff. Even people who work in the supplement industry tend to pay attention to certain areas, such as vitamins/minerals, sports supplements, herbs, etc.
Supplements can even be confusing, because according to the who you talk to, you perhaps very different jugement. Many people have extreme or biased views of supplements, with people on one side saying everyone must take many different supplements and people on the other side saying all supplements are worthless. As with most issues, the details are somewhere in between. There are certainly some great supplements available, but many products essentially worthless, and others have some positive benefits, but aren’t worth the cost for them.
Perhaps the greatest amount of supplement confusion stems contrary to the marketing tactics companies use to promote their products, specially in magazines. Many physical exercise magazines are belonging to the same company as the solutions that are advertised on the magazine and even some of the articles are designed to promote their own brand of cures. When I worked in supplement stores I frequently spoke with people about supplements and was interesting that many people had biased views towards or against certain brands based on which magazines they assess.
To make matters worse, supplement marketing often sites scientific research to add credibility to products, but this stats are rarely presented a great honest and straightforward way. In many cases, the studies are poorly done, financed by the supplement company, have results that have been refuted by the other studies, or include nothing to do with the product on the market. Unfortunately, the only way to figure out if the studies and claims are legitimate is to find and read created study, but this would be a daunting task even for people in the industry. Of course, supplement companies are well aware of that fact where they expect that men and women not fact check their claims.
By quoting information from scientific studies, companies often try to make their products sound better compared to they actually are. Atmosphere thing is both reputable and disreputable companies use this course to help market their products. Significant difference between the bad and the good companies is reputable companies put quality ingredients in many and the labels contain accurate facts and strategies. Disreputable supplement companies may have lower variety of ingredients than the label claims or their supplements can not even contain a few listed ingredients almost all.
Companies frequently get away with making questionable claims or lying how much of an ingredient is in a product, because the supplement industry isn’t government regulated. However, while the product itself is not regulated, there is some regulation about what information can be submitted to a label. For instance, companies are not allowed to make any claims about products preventing or curing diseases. Instead they have drugs what are called “structure/function” claims.
A structure/function claim would be something like a calcium supplement label stating that “calcium is you’ll need for strong bones.” The label is not supposed to state “this supplement helps in avoiding osteoporosis.” Any supplement that references diseases such as osteoporosis must also include a statement like, “This supplement is not intended to diagnose, treat, cure or prevent any ailment.” These statements are required, because government regulations say that only a drug can claim about preventing or treating diseases.
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